Automobile Design

Besides creating a unity between place and the product, blending functionality and aesthetics, integrating strict corporate guidelines and providing the necessary workflow, when it comes to car showroom design, the main objective remains the same: to make the car a superstar.

At first glance, car showrooms tend to look alike. Large window displays at the entrance, branding, lighting solutions, reception and lounge areas, supporting facilities for workshops and service centers, handover area and cashier desks are some of the key design elements that we examined in Ferrari & Maserati Showroom.